Leads should be clear and to the point right away. Without it, it will turn the reader right off. People want facts of the story early without having to read the entire story. I've always been a bug fan of the local briefings you see in the local section of the newspaper. Its short, it’s to the point without any other mumbo jumbo. Keep it simple and to the point. I feel that sometimes newspapers put a little too much into their leads. There are some things that could be left out.
I shouldn’t have to go back 5 times and reread the article to find out what the lead meant. It drives me nuts. I love to read the newspaper on the bus. Call me old school if you want but I love reading the paper, not a computer screen. I don’t have time to be searching for the lead of a story, especially if I’m getting off at my stop and still don’t have a clue what’s going on.
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Grade: 9/10
ReplyDeleteMistakes
• Five should be spelled out
• Its should have an apostrophe (you did it correctly later in the sentence). Quick test when using its. If you can say "it is" and the sentence means the same, use the apostrophe. If not, don't use an apostrophe.